Reaching for Zero

June 20, 2018  8am-6pm  |  Fetzer Center, Kalamazoo, MI 

Reaching for Zero is a summit promoting widespread adoption of net zero energy building design and construction. The Southwest Michigan Sustainable Business Forum and U.S. Green Building Council West Michigan Chapter invite change makers of all disciplines to attend this one-day event at Western Michigan University’s Fetzer Center.

Reaching for Zero will feature headliner Matt Grocoff, principal of Ann Arbor based THRIVE Collective. Concurrent sessions will cover topics related to on-site renewable energy, net-zero building design, regulatory frameworks, certification paths, local case studies, and more.

Summit includes continental breakfast, lunch, and networking reception.

Matt Grocoff, Keynote SpeakerKeynote Speaker: Matt Grocoff

Matt is the founding principal of the THRIVE Collaborative working to create life-enhancing buildings that harvest their own energy and water, create zero waste and are beautiful and restorative.

He was honored as a 2012 Michigan Green Leader by the Detroit Free Press, called a “proven zero energy master” by Green Building Elements and one of “Greater Detroit’s most progressive personalities” by MyFord Magazine. He is co-founder of Mission Zero Fest and a nationally renowned advocate and thought-leader on net zero energy buildings, Living Buildings and restorative design. Matt is host of Greenovation.TV, a contributor to the Environment Report on public radio, contributor to FOX2 News EnergyTeam, writer and the green renovation expert for Old House Web and ImprovementCenter.com.

Matt is a sought-after speaker, writer and a frequent source for journalists. He’s had the honor to speak at Google and TEDx and dozens of prestigious international conferences and events. He is a Living Future Accredited (LFA) professional having “demonstrated a holistic framing of sustainability and the understanding needed to help lead a transformation toward communities that are socially just, culturally rich and ecologically restorative.”

His home was selected as one of USA Today’s “Best Green Homes of 2010″ and The Atlantic called it “sustainable perfection.” It is America’s oldest and Michigan’s first net-zero energy building, meaning it annually produces more energy than his family consumes. His work has been featured in two recent books People Habitat: 20 Ways to Think About Greener, Healthier Cities; No Regrets Remodeling and Green Is Good: Save Money, Make Money, and Help Your Community Profit from Clean Energy.

Matt is an adviser to the University of Michigan BLUElab team targeting Living Building Certification for his landmark home.

He has been featured in the pages and on the airwaves of hundreds of media outlets including USA TODAY, The Atlantic, Washington Post, Detroit Free Press, Fine Homebuilding, Preservation Magazine, Photon International, Solar Today, Fox Business News, This Old House and countless online magazines and blogs.

Matt is a Living Buildings Ambassador and LEED Green Associate. Matt is also an accomplished woodworker, amateur behavioral economist, biophiliac, avid sailor, backyard chicken enthusiast, urban farmer, certified California gray whale naturalist, energy geek and . . . a daddy.




08:00am-09:00am: Registration / Networking / Continental Breakfast

09:00am-09:45am: Opening Plenary - Mission Zero House

09:45am-11:00am: Concurrent Session 1
     Track One:  On-Site Generation – Policy Perspectives
     Track Two:  Zero Energy Development – Overcoming Regulatory & Systemic Barriers

11:00am-11:15am: Coffee Break

11:15-12:30pm: Concurrent Session 2
     Track One:  The Zero Energy Lexicon – Certifications & Terminology
     Track Two:  Net Zero Design & Construction – Best Practices for New Construction and Retrofits

12:30pm-01:45pm: Lunch / Matt Grocoff Keynote

01:45pm-02:00pm: 15-Minute Break

02:00pm-02:30pm: Wellness Activity

02:30pm-03:45pm: Concurrent Session 3
     Track One:  “Net-Zero Ready” Buildings in Kalamazoo
     Track Two:  Energy Storage for Demand Management & Resiliency

03:45pm-04:15pm: Closing Remarks

04:15pm-05:30pm: Cocktail Reception / Exhibitors / Networking

05:30pm: You don’t have to go home but you can’t stay here…

Registration Information

SWMSBF and USGBC Members: $85
Non-Members: $95
Students: $55

Please register for the event below. 

Need-based scholarships are available. Please contact Betsy Paulson at bpaulson@naturecenter.org for more information.

Hosted By:

SWMSBF     US Green Building Council West Michigan Chapter

Sponsored By:

Consumer's Energy  DTE EnergyKalamazoo Nature Center  Michigan Agency for Energy  Terry Todd International Speaker Series  WMU Sustainability